Panasonic launches slim and light SLR

Panasonic is using GITEX Technology Week as a launch platform for its new DMC-GF1 slim and light SLR camera.

“The DMC-GF1 is the world’s smallest and lightest SLR camera. It is the latest addition to our revolutionary G series of digital interchangeable lens system cameras based on the Micro Four Thirds mounting system,” says Sajjad Faleel, Senior Manager of Panasonic’s Corporate Communications Department.

The SLR camera features a 12-megapixel image sensor, is available in four ‘electric’ colours and gives users a choice of different lenses. The camera also features a Live View Finder. “Current SLRs are bulky and difficult to use. Our GF1 however is compact, easy-to-use and includes sports hybrid features, which allows the user to capture still images as well as HD movies. Experienced photographers will find the GF1 an ideal everyday camera in the bag anytime and those new to system cameras will find that it gives them the potential to explore realms of photography far beyond the limits of compact cameras,” explains Faleel.

The G series was originally introduced in 2008 with the G1 being released in October of that year. This was followed by the May 2009 release of the GH1. The electronics giant relies solely on in-house manufacturing for its cameras.

Panasonic estimates that there are 93 million camera users globally and says that a quarter of those are looking to upgrade to a newer model. When asked about Panasonic’s share of the global slice Faleel responds, “We have about 15% of the digital camera market, that includes standard point-and-shoot models and SLRs.”

The Panasonic stand at GITEX this year also featues a display of the world’s first 3D HDTV televsion technology, with a demonstration 103-inch screen.