Verbatim eyes external HDD market

Storage specialist Verbatim is demonstrating a new range of external hard drives as part of its efforts to develop its business in the external drive sector. The company is keen on tying up with retail partners and distributors as a means to hit its target.

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Verbatim eyes external HDD market External HDDs are Verbatim’s focus.
By  ITP.net Staff Writer Published  October 21, 2009

Storage specialist Verbatim is demonstrating a new range of external hard drives as part of its efforts to develop its business in the external drive sector. The company is keen on tying up with retail partners and distributors as a means to hit its target.

“We’ve been very successful with external hard drives since we got into the business,” says Olivier Lemaire, Verbatim’s General Manager for France, the Middle East and Africa. “I’m happy to say that we have doubled our business this year compared to the same time last year. Two years ago we had only about 10 parts in the external sector and today we have about 80,” explains Lemaire.

The company is focusing on portable external drives that make use of 2.5-inch hard drives. “The 2.5-inch market is a growing market,” says Lemaire. Earlier in the year Verbatim’s parent company, Mitsubishi Kagaku Media Company purchased Dutch storage firm Freecom.

The storage firm launched a number of new external hard drives at the IFA exhibition in Germany. “We’ve introduced a number of new products this year and we’ve tried to make them colorful and attractive. Design is very important to us,” says Lemaire.

Next year the company plans to introduce new packaging and says that flash capacities will continue to grow. “Right now the market for microSD media is booming. Next year we should see the introduction of microSDXC memory, which should offer storage capacities ranging between 16GB to 2TB,” Lemaire exclaims.

Verbatim’s core business as of today is still optical storage and the 40 year old company says it is number one in the world. “Optical is still our core business. We are number one in the world and have a 40% market share in Europe and we’d like to see the same in the Middle East,” explains Lemaire.

When asked about the state of the storage market Lemaire comments, “Right now the optical market isn’t really growing. The flash market is however. There’s good development here and I’m optimistic about growing next year.”

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