Essar looks for customers

A division of Vodafone's Indian operation is on the lookout for telecom firms in the Middle East that want to route calls to India.

This is the first GULFCOMMS that Vodafone Essar's Carrier Division has exhibited at, and the India-based operation says it wants to reach out and explore opportunities to connect calls to and from India.

Deputy General Manager for Vodafone Essar's Carrier Relations, Girish Advani, explains: "We provide premium quality at a competitive price, and we've come here to evaluate the potential of the wholesale market.

"Traffic between the Middle East and India will always increase," Advani says. "There are a lot of Indians based in the Middle East that like to call back home. And the Middle East as a region is the number one destination to call from India."

Vodafone Essar's Carrier Division was established as a separate entity in 2006 in order to boost the amount of traffic routed through the operator's gateway.

It can provide roaming caller line identification along with international private leased lines and national long distance leased lines.