Leviton takes aim at Saudi

Leviton is opening an office in Saudi Arabia as part of ambitious expansion plans that it has for the coming year.

Tags: Leviton Middle EastSaudi ArabiaUnited Arab Emirates
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Leviton takes aim at Saudi Ramzi Nassif, Managing Director, India, Middle East and Africa at Leviton.
By  ITP.net Staff Writer Published  October 21, 2009

Leviton is opening an office in Saudi Arabia as part of ambitious expansion plans that it has for the coming year.

Ramzi Nassif, Managing Director for India, Middle East and Africa at Leviton says that the Network solutions vendor has been ramping up its presence and investments in the Middle East region despite the financial crisis. The opening of an office in Saudi Arabia is the next logical step for Leviton.

“We are opening up an office in Saudi, we don’t have an office there and we have only had six guys there, and all of the work was through the distributors.We thought that it is time to move up to a physical office,” says Nassif. “We have invested a lot in this, around $2 million this year.”

Although Nassif will readily admit that Leviton came rather late to the Middle East market, setting up here as it did just over two years ago, he also claims that there are a few reasons that Leviton stands out against the competition in this market. One differentiating factor is that Leviton has its own warehouse supply operations here in Dubai, allowing it to serve its customers and channel partners in an efficient manner. The second is that the company is the only vendor in the market that can offer components with a CAT6A components rating. This means that within data centre infrastructure it can provide extremely high quality transmissions over short distances.

In addition to other moves, Leviton has just opened an executive business centre in India to showcase its products and underlines its presence in what is a priority territory for the company.

“India is now on the verge of growing, it grew in the past but everything on the residential side is now happening,” says Nassif. “India is becoming the data centre hub of Asia. 45% of data centres built in Asia are being built in India. We’re not late, the market started a couple of years back, but the growth is still exponential.”

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