Hitachi GST looks to grow regional presence

Hitachi Global Storage Technologies (GST) is using its time at GITEX Technology Week to focus on its retail products, in an effort to grow its regional retail presence. The storage arm of Hitachi is showcasing new products such as the ‘Portable Drive' and ‘Rugged Drive' both of which target the retail sector of the market.

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Hitachi GST looks to grow regional presence Hitachi GST is keen on growing retail.
By  ITP.net Staff Writer Published  October 20, 2009

Hitachi Global Storage Technologies (GST) is using its time at GITEX Technology Week to focus on its retail products, in an effort to grow its regional retail presence. The storage arm of Hitachi is showcasing new products such as the ‘Portable Drive' and ‘Rugged Drive' both of which target the retail sector of the market.

"GITEX is the perfect time to launch these new drives in the region," says Tim Anderson, Hitachi GST's Program Director, Branded Solutions for Europe, Middle East and Africa. "We're looking to expand our retail presence here and plan to tie up with superstores such as Carrefour and Plug-ins."

The company has experienced phenomenal growth across the EMEA market and now ships 7.5-million external drives every quarter. "This quarter we noticed that the number of drives we shipped has doubled compared to the same quarter last year. This is definitely a growing market for us," explains Anderson.

Earlier in the year, Hitachi GST acquired Fabrik, the company behind the G-Technology and SimpleTech storage brands. "We acquired Fabrik because their G-Technology brand had a 10% share of the Mac storage market. SimpleTech, on the other hand, had a 10% market share of the PC storage market in the US," claims Anderson.

While Hitachi GST is focusing on looking for retail partners, Anderson says his company will tie up with additional distributors should the need arise to support retail reach. Anderson is confident that shipments of external drives will double from 7.5 million units per quarter in the next three years.

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