Don’t forget GITEX Shopper

GITEX Shopper 2009 might be smaller in size as compared to GITEX TECHNOLOGY WEEK taking place at the Dubai World Trade Centre, but Shopper still packs a punch with events such as the Intel Extreme Masters.

Tags: HP Middle EastIntel CorporationJacky's ElectronicsUnited Arab Emirates
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By  Gareth Van Zyl Published  October 19, 2009

GITEX Shopper 2009, taking place at Airport Expo Dubai, has a number of exciting events taking place at the show, with one of the highlights in particular being the Intel Extreme Masters challenge.

Intel is hosting some of the world's best gamers for the second year running at GITEX Shopper 2009 with $31,500 of prize money to be given away. The global league of eSports champions comes back to GITEX Shopper on October 17-24 for another season of Intel Extreme Masters.(

The global challenge features Counter Strike 5.6 and the first Quake Live competition outside that of Dallas, Texas. There will also be a pro am event this Friday, where any players can enter the event to have the chance of winning some silverware.

With a total prize pool of no less than $530,000, the Intel Extreme Masters is one of most lucrative video game tournament series of all time.

The competition in Dubai has competitors from all over the world from countries such as South Korea, China, Germany, the United States and the United Arab Emirates.

Apart from the gaming event, another popular stand at the event when I was there was that of YOYOTech's Fi7EPOWER PC.

Sharaf DG, the largest electronics reseller in the GCC region, has announced an exclusive partnership with UK based PC manufacturer, YOYOTech in which enthusiasts in the UAE will now be able to order the Fi7EPOWER, which is claimed to be the world's fastest PC and certified by Standard Performance Evaluation Corporation (SPEC), an independent body comprising of the world's leading hardware and software vendors.

In addition, Sharaf DG will also be selling YOYOTech's new range of the world's most advanced, high performance systems.

Other than that, a number of the big electronics retailers such as Jacky's have a strong presence at Shopper as do vendors such as HP. When I attended the event, what I found even more encouraging was seeing a number of visitors at the show buying products and carrying those products onto the metro trains on their way back to their respective destinations. Despite the recession, footfall and business is still clearly there.

All in all, while the trade show might have more halls and stalls than Shopper, the Shopper event is definitely an event that consumers and technology enthusiasts should not miss out this year.

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