Alibaba.com outlines plans to strengthen brand

Leading Chinese e-commerce portal Alibaba.com is making its second appearance at GITEX Technology Week, to raise its profile in the wider Middle East market

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Alibaba.com outlines plans to strengthen brand Maggie Choo, Alibaba.com.
By  ITP.net Staff Writer Published  October 19, 2009

Leading Chinese e-commerce portal Alibaba.com is making its second appearance at GITEX Technology Week, to raise its profile in the wider Middle East market.

The portal, which provides a business to business service to connect buyers and sellers, already has over 800,000 members in the region, with 150,000 in Dubai alone, but aims to increase brand awareness to attract more users. The site currently connects companies in over 200 countries worldwide.

Maggie Choo, GM and Director of International Business Development and Marketing for EMEA, explains: "Alibaba.com is the world's number one B2B online market place to connect buyers and sellers together. We connect buyers who are looking for new products to the millions of suppliers on our website.

"We are here today to introduce to the trade visitors here a new way to source suppliers, to complement their trade show activities."

The service is free for buyers, with a subscription based model for suppliers. Basic supplier profiles are free, but for the Gold Supplier class, subscribers pay an annual fee to promote services, which gives them additional benefits including verification of the company, checking contact details and registration. Gold suppliers are also able to post more products on the online storefront, and are able to add video to their profiles.

Choo says that the site is ideally suited the SMB sector, as it provides a cost effective route to market. "We see an increasing number of people using our service in this part of the world, so we want to reach out to more companies and small businesses," she explains.

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