Telecom giants unveil latest tech

The UAE’S largest telecom operator, Etisalat, will be leading the charge of telecom big-hitters in attendance at this year’s GULFCOMMS event, which will also see a raft of panel-based discussions featuring top-name speakers debating some of the industry’s biggest issues.

Tags: CommunicationsEtisalat International - UAEThuraya Satellite Telecommunications CompanyUnited Arab Emirates
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Telecom giants unveil latest tech Etisalat promises to wow the crowds with a pioneering suite of products.
By  ITP.net Staff Writer Published  October 18, 2009

The UAE’S largest telecom operator, Etisalat, will be leading the charge of telecom big-hitters in attendance at this year’s GULFCOMMS event, which will also see a raft of panel-based discussions featuring top-name speakers debating some of the industry’s biggest issues.

Etisalat promises to offer attendees a “mind-blowing” event, with a stand that will showcase “pioneering products and services and an innovative suite of ICT solutions for both enterprises and consumers”.

As well as showcasing products and services that are on sale at the moment, visitors to Etisalat’s stand will be able to see future innovations as the telco unveils upcoming technologies for both consumer and enterprises with live entertainment and exciting promotions during the exhibition.

“GITEX provides a perfect sounding board to Etisalat through live consumer interaction. By sharing ideas for the future with our customers, Etisalat is able to create more customer-centric products and services, providing significant value to businesses and households,” says Essa Al Haddad, Etisalat’s Chief Marketing Officer. 

Other big firms at the event include Etisalat’s rival Du, which is showing off its latest products and services, with a number of announcements expected to take place during the show. Satellite communications companies Inmarsat and Thuraya will also be out in force, with both firms demonstrating up-to-the-minute technology designed to keep users in touch in the most extreme of circumstances.

For attendees who want to gain an insight into the topics that will affect the direction the industry heads in, a world-class panel of speakers have been assembled to discuss the most pressing issues affecting the sector.

A dedicated track for GULFCOMMS will look at the emerging trends in the region’s telecom and communication industry, with wireless broadband, triple-play, fixed mobile convergence, and unified communications and VoIP  just some of many topics that will be outlined and discussed.

A panel to look at mobile broadband will tackle some of the main issues surrounding the technology, such as the problem of expensive bandwidth in the Middle East, as service providers turn to wireless broadband to expand the reach and attain cost efficiencies.

The discussion will take place on Wednesday at 12pm, and the speakers, who will cover Wimax, LTE and satellite services and connectivity, will include Etisalat’s Senior Manager, Product Marketing Wireless Services, Marwan Al Quadi and Qualcomm’s Vice President, Business Development for the Middle East, North Africa and Central Asia, Jihad Srage.

At 2.15pm attention will turn to triple-play services. With average revenues per user (ARPU) declining, telcos must look at innovative product offerings to shore up the bottom line and retain customers and stop them from churning to rival networks. Managing Director, neXgen Advisory Group, Ghazi Atallah and Research Director and Agenda Manager, Gartner Research Katja Ruud, debate whether or now triple play can help.

On Wednesday, Polycom’s Vice President, EMEA Voice Solutions, Glynn Jones, and Roger El Tawil, Director, Channel & Marketing, Avaya will join other panelists to discuss unified communications and VoIP. They will discuss IP enabled communications, unified communications, and whether it is it time for Middle Eastern carriers to tap into these technologies.

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