ID card printer maker unlocks Bahraini market

German firm hw-engineering which works in the ID card industry with a range of ID printers has established a firm presence in the Middle East and Africa region by rolling up the shutters on an office in the Kingdom of Bahrain.

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ID card printer maker unlocks Bahraini market Horst Wellhaeuser, CEO of hw-engineering targets Middle East region.
By  ITP.net Staff Writer Published  October 18, 2009

German firm hw-engineering which works in the ID card industry with a range of ID printers has established a firm presence in the Middle East and Africa region by rolling up the shutters on an office in the Kingdom of Bahrain.

Horst Wellhaeuser, the founder and CEO of hw-engineering commented on the move into the region: “I am positive of the potential for business expansion, particularly since the large-scale opportunities in countries in the Middle East has instigated more business, triggering the need for advanced identification solutions, which companies like hw-engineering has long experience in facilitating”.

Hw- engineering’s Executive Director for the MENA region, Hassan Omran, who has a long experience in the identification solutions market, stated that the company has already established a large base for the ID card printing solutions company in the Kingdom of Bahrain.

“I am glad to be part of this fast growing organisation, assuring our existing and new customers and partners in the Middle East and North Africa our continuous support,” says Omran.

At GITEX Technology Week hw-engineering is premiering its new hw-8 Smart Retransfer Printer, which is intended to print on all type of ID Cards and designed to serve the mid-range business sectors.

The hw-8 Smart Retransfer Printer is a follow up to its hw-1 Sophisticated Retransfer Printer which the firm says is based on JVC/DNP CX330 print engine technology. hw-engineering claims that the hw-8 offers double-sided printing with an “outstanding” print result, from single side to dual sided lamination with various encoding options.

“We concentrate more on strategic expansions that enables growth while containing overheads, rather than blindly expanding our business presence abroad and making our consumers bear the brunt by having to pay more for less,” asserts Wellhaeuser.

“We are inherently customer-needs focused and that’s what has helped us carve a very distinctive niche in the global market,” he adds.

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