Get to know: Shabu Sultan

In a distribution market where executives change seats all the time, Shabu Sultan has been a constant fixture at MTC for the past five years, playing a key role in helping the company develop its strategy...

Tags: DesktopsMemory Technology Middle EastUnited Arab Emirates
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Get to know: Shabu Sultan (Nemanja Seslija/ITP Images)
By  Andrew Seymour Published  October 13, 2009 Channel Middle East Logo

What's your career history in the industry to date?

My career history began with a small-time PC and peripherals company during the beginning of the PC era in India immediately after my graduation. One year later I moved to an IBM associate company and served almost four years before I ended up in the Middle East. I joined an international PC and notebook brand in 1998, creating a strong dealer network across the region. I then moved to MTC to launch the company's PC and notebook business. Since then I've handled many roles with MTC during the last five years.

What is the best deal you have ever closed?

I consider every deal a best deal when it comes to business as each one will have its own pleasure and satisfaction in different ways. Personally, I believe the best deal in my life is yet to come!

How do you relax outside of the work environment?

The place I like the most is my home so that is the place I prefer to relax, more than anywhere else in the world. I find time almost everyday after work to swim or to play my favourite game, badminton.

What do you enjoy most about working in the Middle East IT market?

The most enjoyable part of working in the Middle East market is the cosmopolitan environment. I don't think you will get a chance anywhere else in the world to have an opportunity to work with multi-ethnic people around you. We have around seven nationalities of people in our team and deal with another 10 different nationalities on a daily business - that's really interesting!

What is the proudest moment of your career to date?

There are many proud occasions in my career, however the one I wish to cherish at this moment is the launch of our Xtreme GPS navigation system. It was a dream project for us and to realise the project and launch the product successfully was the result of the hard work done by the team.

What do you dislike most about working in the Middle East IT market?

Every market has its own challenges and niches so the Middle East is no different. However, I believe this market could be more business-friendly if the credit terms were better defined and the number of defaults could be reduced.

How would you describe your management style?

I define my style of management in a ‘3-D' format. Firstly, to delegate to people with responsibility and authority. Secondly, to discuss the day-to-day matters and guide the team in the right direction. And thirdly, to ensure decisions are made on time and that crucial decisions aren't delayed.

What is the most valuable business lesson you've learnt?

No failure is final, until you stop trying!

What are your top channel tips for the next 12 months?

Focus on the core business and pay attention to customer satisfaction.

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