Axiom gets into phone customisation

Retailer now creates BlackBerry smartphone cases that are colourful and water-resistant

Tags: Axiom TelecomBlackBerryCustomisationUnited Arab Emirates
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Axiom gets into phone customisation Customers can choose from twenty different colours to create a custom BlackBerry casing.
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By  Vineetha Menon Published  October 6, 2009

Axiom Telecom has taken its expertise to a new level by offering in-store and online phone customisation services through Axiom Customs.

The retailer now produces cases for BlackBerry smartphones that are both scratch resistant and water-resistant, featuring polymer-based glossy coating. Customers can choose their preferred hues from a fixed palette of twenty different colours to create the casing of their choice.

While the service is only available for BlackBerry devices presently, Axiom has plans to provide customisation options for other phone brands soon.

"Axiom Telecom is filling a high-demand niche market in the region through our customs service, a product that is a statement in fashion and individuality.  Our focus is to provide our customers with new, innovative products to make their mobile experience more enjoyable," said Faisal Al Bannai, CEO and Founder of Axiom Telecom. 

Axiom takes up casing requests at fourteen of its showrooms but customers also have the option of logging in to Axiom Customs online to create their colourful case.

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