Gaming titans aim for action-packed weekend

Sony and Microsoft showcase their latest consoles and previews new titles at GAMES 09 in Dubai

Tags: GamesMicrosoft GulfPlayStation PortableSony GulfUnited Arab Emirates
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Gaming titans aim for action-packed weekend GAMES 09 kicks off today at Dubai Festival Centre.
By  Vineetha Menon Published  October 1, 2009

Sony and Microsoft, along with a host of top publishers such as EA and Activision Blizzard, are showcasing the latest they have to offer at the GAMES 09 event that kicked off today at Dubai Festival Centre.

Sony Gulf's PlayStation division will be showcasing the new PS3 250 GB and the PSPgo console, that's being launched today. One of the most distinctive features of the PSP Go is the lack of a UMD drive that was a key element in its predecessor - the PSP - which means that the only way to play games on it will be to download it off the PlayStation Store online.

"Here we do have a lot of people who download games but because people don't like to put up their credit card details online, it's not that frequent that you get people downloading games as you get people just buying games off the rack," commented May El Husseiny, marketing manager for PlayStation at Sony Gulf. "We have about 250,000 thousand registered (from the region) on the Store and maybe about 30% of that actually buy games."

Sony Gulf believes more game downloads will happen once the PlayStation Network cards, which are essentially prepaid vouchers, are launched here from October 7th onwards.

Microsoft Xbox 360 is will be showcasing their new titles - ‘Forza Motorsport 3', ‘Halo 3: ODST', and ‘LIPS Number 1 Hits'. Fans will also have the chance to win Xbox 360 prizes and giveaways towards the end of the show.

Demos of the latest titles including, FIFA 10, Assassin's Creed 2, DJ Hero, Pro Evolution Soccer 2010, Uncharted 2 and Modern Warfare 2 can be played by the public from today, through till October 3rd.

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