Tripp Lite sparks up new channel programme

UPS and connectivity solutions outfit now running reseller initiative in the Middle East

Tags: Channel developmentEco-friendlyPower consumptionUSAUnited Arab Emirates
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Tripp Lite sparks up new channel programme Vipin Sharma cites discounted demo units and special pricing as key features of Tripp Lite’s new programme.
By  Andrew Seymour Published  September 28, 2009

Power protection vendor Tripp Lite has rolled out its Golden Reseller Power Partner (GRPP) Programme across the Middle East.

The launch of the scheme is designed to equip regional partners with the tools and knowledge they need to conquer new markets. Tripp Lite works with a number of VARs in the Middle East including ATN Solutions and GE Solar.

The GRPP programme also opens up an opportunity for resellers to become ‘Power Specialists', enabling them to retail Tripp Lite's power protection line with more ease and profitability, according to the vendor.

Tripp Lite says the benefits of belonging to the programme depend on the membership level.

Business Partners receive staff certification for one technical and two sales personnel, as well as monthly product up-dates, promotional materials and lead generation tools. Enterprise Partners, meanwhile, are entitled to special pricing consideration, exclusive promotions, dedicated service support and certification for two technical and four sales personnel.

"Through the GRPP programme, we are hoping to provide exemplary assistance to our regional resellers, which will motivate them to continue expanding their markets and grow their businesses further, amidst the ever-growing demand for power protection and connectivity equipment in the Middle East," stated Vipin Sharma, VP EEMEA and India sales at Tripp Lite.

In addition to its level-specific advantages, the GRPP programme also provides association benefits, including invitations to community networks, including online groups.

"We are anticipating the most interest in the discounted demo units and the special pricing consideration we are giving for large volume bids and business, as well as the lead generation programme and the frequent promotion and support we are making available to all our resellers," added Sharma.

Tripp Lite's portfolio extends to data centre power design and cabling lay-out solutions, connectivity equipment, and renewable energy and power back-up solutions.

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