Manli promises rebates for channel partners

Components and finished goods vendor devises sales programme for retailers and PC assemblers

Tags: Channel developmentManli TechnologyRebateSaudi ArabiaUnited Arab Emirates
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Manli promises rebates for channel partners Michael Chu insists Manli is serious about building a long-term business in the region.
By  Andrew Seymour Published  September 27, 2009

Graphics cards maker Manli Technology is promising to supplement its drive into the Middle East market with a dedicated channel sales campaign aimed at the region's retailers and systems builders.

The Hong Kong-based outfit will offer "defined rebates" for retail owners, as well as spiff programmes for front-end sales staff. It says the value of the rebates is not fixed and will be decided on a deal basis.

Manli, which announced plans to expand into the region earlier this year, says the campaign will be supported by after-sales support initiatives across the Gulf as it attempts to build a brand that consumers can trust.

In addition to graphics cards, Manli produces motherboards, netbooks and multimedia products.
Michael Chu, sales director at Manli, insists the programme it is rolling out emphasises the company's channel-centric business model.

"Manli is not a company that is interested in short-term sales, in spot selling to meet targets," he said. "We are focused on back-to-back support for our partners to ensure that they can profit from our products, and to develop a brand and name in the Middle East that customers know is of high quality."
According to Chu, Manli is in the process of finalising distribution deals with potential Gulf partners after recently undertaking a visit to the region to explore regional alliances.

Chu believes the company's diverse range of products will make it an attractive bet for prospective partners.

"This wide product portfolio allows our partners more scope in terms of building a strong brand, as they're able to meet the needs of most customers. We're looking to build a strong brand name in the Gulf region, and this channel campaign is only the start of our plans for the Gulf region," he said.

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