Aptec and Dell extend partnership to Saudi

Distributor gains Dell commercial products business in KSA

Tags: Dell CorporationDesktopsSaudi Arabia
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Aptec and Dell extend partnership to Saudi Ali Baghdadi insists Aptec will be able to drive Dell’s strategy in Saudi Arabia. (ITP Images)
By  Andrew Seymour Published  September 22, 2009

Aptec has started carrying Dell commercial products in Saudi Arabia, just a month after inking a deal with the PC and storage hardware vendor for the Egyptian market.

The agreement means that Aptec is now authorised to distribute Dell’s corporate range in all of the Gulf countries, the only distributor to be afforded that privilege.

Aptec will offer Dell’s full commercial line-up, including PowerEdge servers, EqualLogic storage, Latitude laptops, Precision workstations and OptiPlex desktops.

“The addition of a large market like Saudi will further strengthen our reach,” insisted Bahaa Salah, managing director at Aptec Distribution. “There is significant potential for Dell’s product line in Saudi Arabia and with the right partners and an aggressive strategy we expect a high success rate.”

Up until now, Dell has relied on Mindware and BDL as its commercial distributors for the Saudi market. It also has in-country relationships for home and home office products with Asbis, Metra and Jarir.

Ali Baghdadi, president and CEO at Aptec Holdings, believes Aptec’s established presence in KSA will help Dell meet its goals in the kingdom. “As a leading distributor in Saudi and the Middle East, we are in a great position to add value to Dell’s channel strategy, supporting their ambitions within the region. As such we are confident that this partnership will be a great success,” stated Baghdadi.

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