Toshiba to launch new memory cards

Toshiba Electronics Europe, a specialist in memory card solutions, will use GITEX Technology Week to reinforce its line-up of SD High Capacity (SDHC) cards with three new offerings, including the world’s first 32GB card.

Tags: Toshiba CorporationUnited Arab Emirates
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Toshiba to launch new memory cards Murat George Sahin, Toshiba.
By  ITP.net Staff Writer Published  September 23, 2009

Toshiba Electronics Europe, a specialist in memory card solutions, will use GITEX Technology Week to reinforce its line-up of SD High Capacity (SDHC) cards with three new offerings, including the world's first 32GB card.

The new memory cards meet the Class 4 specification in the SD Speed Class, ensuring they deliver the high-level performance and functionality that is necessary for advanced mobile phones and other personal digital products.

Murat George Sahin, Toshiba Electronics' Regional Manager says: "The MENA Region is quite an important market for Toshiba and we believe that the high density memory card sector is growing fast, driven by increasing demand for personal digital equipment able to handle motion pictures and high resolution images.

"A requirement for high density microSDHC cards is expected to emerge in the mobile phone market, as on-board cameras gain multi-megapixel capacities, and demand for music and motion pictures expands as well," Shahin adds.

Toshiba is aiming to continue to expand its market share in this particular segment by 40% this year.

Also, with the support of distribution partner Multimedya International FZE, Toshiba is keen matching this growth and meeting the ever-growing demand for high speed and high density products in the Middle East and North Africa region.

Multimedya International FZE, located in Dubai, is the exclusive distributor of Toshiba memory cards and USB memory in the Middle East region. It is a branch of Multimedya Bilgisayar Ltd. which is based in Istanbul, Turkey. The company's main mission is to become a strong regional player for Toshiba semiconductor products in the MENA region.

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