Zebra preparing to earn its stripes

Zebra Technologies Corporation will whip the covers off its new ZXP series 8 re-transfer card printer and give visitors to its stand a glimpse of the latest thermal printing innovations available in the market.

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Zebra preparing to earn its stripes
By  ITP.net Staff Writer Published  September 22, 2009

Zebra Technologies Corporation will whip the covers off its new ZXP series 8 re-transfer card printer and give visitors to its stand a glimpse of the latest thermal printing innovations available in the market.

The US-based vendor boasts one of the widest portfolios of solutions that identify, track and manage the deployment of critical assets for improved business efficiency.

Its core technologies include reliable on-demand printer and state-of-the-art software and hardware solutions.

Richard Powlesland, Product Manager Card Printers at Zebra Technologies Europe, is confident the company can repeat the success it has enjoyed at previous GITEX shows by forging links with prospective channel partners. "We have had a great response in previous years and a lot of interest in the products on our stand," he admits. "That has resulted in some good leads for us to follow up afterwards."

Powlesland says that as well as introducing the new ZXP series 8 printer, Zebra will showcase its desktop and tabletop thermal transfer and direct thermal barcode printers. It will also promote its kiosk print station and plastic card printers.

"GITEX is the major Middle East event for us and an important opportunity to meet customers and partners," he says. "The Middle East is the fastest growing market. We are here to raise the profile of Zebra and meet existing partners."

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