Informatix steps into the Middle East

European technology outfit Informatix will be showcasing its range of mobile IT solutions at this year’s GITEX Technology Week — and hopes the exhibition will allow it to extend its already-wide geographic coverage.

Tags: Informatix Software InternationalUnited Arab Emirates
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Informatix steps into the Middle East Peter Hajnal, Informatix.
By  ITP.net Staff Writer Published  September 23, 2009

European technology outfit Informatix will be showcasing its range of mobile IT solutions at this year's GITEX Technology Week - and hopes the exhibition will allow it to extend its already-wide geographic coverage.

"We are a Hungarian-owned company, but more than 50% of our revenues come from international projects," discloses Peter Hajnal, Business Development Director at the company. "We know that we have a lot of opportunities in the Middle East market so our goal is to introduce our solutions, and find leads and partners," he explains.

Infomatix claims its mission is to create mobile and enterprise solutions that enable clients to manage their business with greater efficiency and react to changes more quickly.

It prides itself on delivering up-to-date and customisable solutions and says that it is independent of both software and hardware developers, meaning it can always provide clients with the best possible answers to meet their requirements. "Our team consists of young and creative people who have broad experience of IT system design," continues Hajnal. "Thanks to them, we have the latest IT knowledge at our disposal to provide the most effective solutions to our client's questions. We are proud to announce that we have already managed several regional projects for our many customers based around the world."

The company, which has developed software for devices ranging from mobile phones to PDAs and laptops, will be giving visitors to its stand a glimpse of the technology it has developed.

This includes solutions for mobile marketing, sales force automation, mobile CRM and e-mail synchronisation. It also has offerings for a range of vertical markets.

Hajnal hopes the company's participation at GITEX will open the door to new opportunities in the Middle East and lead to the region becoming a larger part of its global business.

"GITEX is very important because it will be the first step in our Middle East success story," he says. "We know of other Hungarian companies who have had success in this region and we know that the ERP market is very successful. That's why we think our unique mobile solutions could be successful."

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