Mindware on a mission to educate the channel

Distributor Mindware is preparing to outline its offering to the market as it once again returns to GITEX Technology Week with an array of international vendor partners.

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Mindware on a mission to educate the channel Nada Haddad, Mindware.
By  ITP.net Staff Writer Published  September 23, 2009

Distributor Mindware is preparing to outline its offering to the market as it once again returns to GITEX Technology Week with an array of international vendor partners.

Nada Haddad, Marketing Manager at Mindware, insists the company has come to recognise the importance of GITEX in the regional IT market.

"Last year, our presence helped us increase awareness of our products, solutions and brand among the media and IT community as well as boost the sales of our various solutions," she says.

"As an organisation fully committed to the advancement of the regional IT market, we plan to showcase our growing portfolio of state-of-the-art products, customer-focused distribution strategies and IT infrastructure to participants and visitors of the show," she adds.

Visitors to the Mindware stand will have the opportunity to see the company's portfolio of solutions from vendors such as Intel, Microsoft, Dell, Symantec, Citrix and Kingston.

"Through our stronger visibility this year, we are aiming to leverage the advantageous business environment to meet potential and existing partners and end-users and build relations by providing their required support. We also seek to increase the breadth of our partners and product portfolio, and enhance the implementation of our value added distribution and operation strategies. Our participation will also focus on educating the channel about value added distribution - from pre-sales consultants and marketing to implementation of services and regional technical support," comments Haddad.

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