Symantec focus on green
Security software and back-up giant Symantec is preparing to launch the 2010 range of its consumer solutions, Norton Internet Security and Norton AntiVirus, after re-engineering them with a focus on speed, performance and industry-leading protection.
During GITEX Technology Week, Symantec industry experts will be present at the company’s stand to meet with customers and discuss the new-generation data management technologies.
Another major focus for the vendor at this year’s show will be green IT, with Symantec showing visitors how its solutions can help them save operating expenses.
“In Symantec’s recent Green IT report, 89% of respondents indicated IT should play a very or extremely significant ‘green role’, while 94% report that their organisation has a ‘green’ advocate, most of which have an IT focus,” says Johnny Karam, Regional Director for the Middle East and North Africa at Symantec.
Symantec plans to have more than 10 partner sponsors represented on its stand and will demonstrate the full spectrum of its offerings from consumer to enterprise level as it looks to repeat the sort of success it enjoyed a year ago.
“Last year, we received a large number of enquiries which were captured and handed over to participating partners to pursue, qualify and generate sales as a result,” says Karam. “We have monitored our sales and opportunities that were influenced by or took place as a direct result of meetings that happened at GITEX. The ROI was significant. We are confident that we will see the same trend this year.”