ABM builds on Apple brand

Arabian Business Machine (ABM), Mac vendor Apple’s representative in the Middle East, will be displaying the latest equipment that the US vendor has to offer at this year’s GITEX.

Tags: Apple IncorporatedArabian Business Machines CompanyUnited Arab Emirates
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By  ITP.net Staff Writer Published  September 23, 2009

Arabian Business Machine (ABM), Mac vendor Apple's representative in the Middle East, will be displaying the latest equipment that the US vendor has to offer at this year's GITEX.

The Middle East has become a key market for the company, especially since operator Etisalat introduced the iPhone to the region.

ABM will be boosting Apple's profile further at the show, with the latest hardware and software demonstrations of key application suites.

"We are exhibiting during GITEX to bring product knowledge and awareness of Apple products," says Nathalie Khouri, ABM's Marketing Manager in the Middle East. "We also plan to meet with our existing channel partners over the course of the week."

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