Multilingual WinSoft

Software localisation specialist WinSoft will be demonstrating its international appeal at GITEX Technology Week by showcasing a number of multi-language products for emerging markets alongside vendor partner Adobe.

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By  ITP.net Staff Writer Published  September 23, 2009

Software localisation specialist WinSoft will be demonstrating its international appeal at GITEX Technology Week by showcasing a number of multi-language products for emerging markets alongside vendor partner Adobe.

The French company intends to highlight a number of leading products including Tasmeem 4, which now offers a library of innovative and highly advanced Arabic fonts, FileMaker 10 ME, as well as the Middle Easte and Arabic versions of Adobe CS4 products.

"GITEX is attracting visitors from a much larger region than the Arab world, and we want to show them that WinSoft is expanding the range of languages which can be used with our software," explains Kamel Gaddas, CEO at WinSoft. "We want to reach most of the users of the Indian sub-continent, including Farsi and Urdu with our superior Nastaliq solution in Tasmeem 4. We have a continuous commitment to our customers, which is crucial for us considering the highly competitive market in the region."

WinSoft is aiming to capitalise on GITEX's international audience to increase its brand visibility and create sufficient awareness for its new Middle East-focused product versions. This year the company admits to having three main objectives for the show.

"First of all, we hope to raise awareness of WinSoft and make the entire range of our products better known to end-users in the Middle East," reveals Gaddas. "We also want to highlight the dedicated products for Middle Eastern languages, such as Adobe, FileMaker and Tasmeem that handle the specific language needs of Middle Eastern users. Finally, we hope to raise awareness among international firms of the importance of adapting and localising their global products in order to better fit Middle Eastern users' expectations if they wish to expand their business in the Middle East."

WinSoft has some major goals for the Middle East, which is not surprising when you consider how significant the region is to the company's top line. "The Middle East covers around 80% of our revenues," says Gaddas. "It holds huge potential for localised and developed software. We hope to increase our market share in this region."

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