Dell spreads enterprise message

Hardware giant Dell is out to make an impression on enterprise customers during GITEX Technology Week by launching a number of new high-end products and services.

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By  ITP.net Staff Writer Published  September 23, 2009

Hardware giant Dell is out to make an impression on enterprise customers during GITEX Technology Week by launching a number of new high-end products and services.

Dell believes it has the technology to answer the needs of CIOs and IT managers after launching a fresh line-up of storage systems and modular services that have been designed with enterprise challenges in mind.

"The Efficient Enterprise range is one that we will be keen to showcase during the week-long event as it addresses many of the issues which we feel are most relevant today to CIOs and their teams," explains John Coulston, Head of Marketing at Dell Middle East.

"Designed to cut costs and complexity, the range offers innovative design with features created to simplify the tasks IT managers face every day," he adds.

The company will also be talking up its new modular services at the show. As with the Efficient Enterprise range, the services are geared towards simplifying IT management by enabling resources to be better spent on other, more pressing, business concerns.

"The services require little effort to set up, are easily adjustable to individual needs, and are offered through cloud computing providing greater efficiency and manageability," reveals Coulston.

Aside from showcasing its products and services to audiences at GITEX, Dell regards the exhibition as an ideal arena to build and form business relationships. It will have a number of senior executives from inside and outside the region on hand during the course of the week to meet with partners and customers.

"The Middle East is a hugely important market for Dell," insists Coulston. "Over the past decade the region has seen significant development and increasing levels of sophistication in both national and IT infrastructure, and as such it continues to hold its position as an important area of focus. Some of the issues that customers in the Middle East are grappling with now are setting the global best practice, so this is a leading market, not just a fast follower."

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