Extreme looks to channel for sales boost

Networking vendor signs Saudi partner and increases partnerships with key resellers

Tags: Channel developmentJordanKuwaitLebanonSaudi Arabia
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Extreme looks to channel for sales boost The expansion of Extreme’s Middle East channel under Aziz Ala’ali is part of a global effort to drive partner sales.
By  Andrew Seymour Published  September 15, 2009

Extreme Networks has struck agreements with a series of channel partners as it looks to expand its customer base in the region.

The company has recently formalised relationships with 10 partners across the MEA theatre, including Saudi ISP AwalNet. Extreme insists the tie-up will create a combination of leading network solutions with strong project implementation capabilities.  

AwalNet is expected to use the tie-up improve the quality of its internet services by upgrading its technical infrastructure and after-sales support offering in the Kingdom.

“Widening our base of knowledgeable channel partners is a core objective for us at Extreme Networks,” said Aziz Ala’ali, regional director for Extreme Networks. “The selection and subsequent certification of these partners allows us to continue to deliver outstanding support and technical expertise in complete multi-vendor convergence solutions”.

Extreme’s channel base now comprises 36 partners, according to the company.

As well as getting AwalNet onside, Extreme has recently extended its agreements with Kuwait-based Al Alamiah Technology Group, Jordan-based Computer & Communications Systems and Lebanese outfit Amik Online.

Extreme distributes its products through a number of partners, including Westcon Middle East, Mayflex, Optimus and Almasa.

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