Sheu set to leave Almasa amidst restructuring

COO to step down next month as distributor mounts search for VP

Tags: Almasa IT DistributionUnited Arab Emirates
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Sheu set to leave Almasa amidst restructuring Almasa has confirmed that Frank Sheu is parting ways with the company next month. (ITP Images)
By  Andrew Seymour Published  September 14, 2009

Frank Sheu is stepping down from his position at Almasa next month, the distributor has confirmed.

Mehdi Amjad, CEO at Almasa, denied his departure was directly connected to a rationalisation programme the company has recently embarked on, saying the relationship had simply run its course.

“Frank has done his tenure with us and been at Almasa for more than three years – three and a half years almost – and I think it was a natural progression,” said Amjad.

Sheu’s last day at Almasa will be October 9th. It is then thought he will return to Taiwan.

Sheu, who has a wealth of experience in the Asia-Pacific distribution channel, initially joined Almasa in 2006 as CEO where his brief was to consolidate the various functions within the company and enhance customer value. 

He then shifted to a COO role last year after Amjad became more actively involved in the day-to-day running of the business again.

Almasa plans to discontinue the COO post once Sheu has left and instead adopt a structure that will see a VP of finance and operations and a VP of sales and marketing report directly to Amjad.

Almasa has already filled the VP finance and operations position by recruiting Sajid Sarwar from rival Aptec, where he held similar responsibilities. It is now assessing potential candidates for the sales and marketing vacancy with a view to bringing somebody on board by next quarter. 

“Sajid will be taking care of finance and operations, but we are out there in the market looking for a very strong VP sales and marketing that can head up the entire sales and marketing process, as well as vendor and customer relationships across Almasa’s portfolio in the region,” explained Amjad.

"It is a very strategic position and we will take our time to select the right individual that can really contribute to the future growth of Almasa,” he added.

Read the extended interview with Amjad – including details of the company’s rationalisation programme and its plans for the Delta Business Products business it acquired earlier this year – in the next issue of Channel Middle East.

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