Asbis lands Symantec distribution deal

Distributor beefs up software portfolio with addition of Symantec in North Africa

Tags: ASBIS GroupAlgeriaEgyptIraq
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Asbis lands Symantec distribution deal Asbis’ tie-up with Symantec is part of its strategy to develop a broader IT offering.
By  Andrew Seymour Published  September 13, 2009

Asbis will sell Symantec licences to resellers in North Africa and Iraq after revealing that it recently struck a distribution agreement with the security software giant.

The alliance gives Asbis distribution rights for six markets: Egypt, Tunisia, Algeria, Morocco, Libya and Iraq.

Warsaw-listed Asbis disclosed details of the partnership last week in accordance with corporate governance rules that require it to declare new distribution agreements.

It also announced tie-ups with ASUSTek, MSI, Kaspersky, Kerio and Apple in various European markets. 

“[The] signing of these new agreements is a part of the company’s strategy of broadening its product portfolio, faster development of finished products and software portfolio and sales, and improvement of customer reach,” stated the distributor.

Asbis also confirmed further contracts were “in the pipeline”. It did not give specific details but said they were likely to be finalised either this quarter or next.

Asbis remains committed to building out its portfolio as it looks to expand beyond its traditional components niche. In the Middle East it has signed Dell for Bahrain and Lenovo for Saudi Arabia during recent months, as well as a slew of new vendors in Europe.

The company continues to experience difficult market conditions, however. During the second quarter it suffered a 33% slump in year-on-year revenues as the financial downturn took its toll on the Russian and Eastern European markets.

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