Mobile Apps - Taking a bite of the apple

For several years, players across the value chain have been searching for "the killer app" for mobile - a must-have application, beyond voice and text, capable of generating substantial revenues for its providers

Tags: Juniper Research
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By  Asad Published  August 6, 2009

For several years, players across the value chain have been searching for "the killer app" for mobile - a must-have application, beyond voice and text, capable of generating substantial revenues for its providers. It was originally thought that videotelephony might be the 3G killer app, but it soon became apparent that very few people needed - or desired - to see the person at the other end of the line, and its adoption on the mobile has been negligible. Other services and products have been cautiously propounded as having the potential to become "killer apps" - notably mobile TV - but these have rarely been perceived as essential.

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