Bing-go

Microsoft's new search engine Bing was launched this week, and so far, it looks pretty good

Tags: Microsoft Corporation
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By  Mark Sutton Published  June 4, 2009

Microsoft's new search engine Bing was launched this week, and so far, it looks pretty good. Microsoft's pitch is that Bing can help users make better decisions faster, and the engine certainly seems to be speedy and clear.

The launch release says that Microsoft has focused on four key areas - making a purchase decision, planning a trip, researching a health condition or finding a local business - so for Middle East users, without the benefit of a lot of online maps, business directories or retail sites to be linked to results, it's not so useful, but it's worth a look for some of the other functions.

Microsoft is certainly spending big to try and get market share from Google - with an ad campaign that seems to be saying that Bing can save the economy. Let's face it, if you're going to get share from Google, you better have a pretty compelling proposition to lure new users.

Aside from a small bug for IE6 users, which has now been fixed, Bing seems to be a pretty good competitor to Google, but Google aren't slow to react to competition, and against the 70% or so market share that Google enjoys, its hard to believe that Microsoft might have a Google killer on its hands.

Of course, some users might be attracted by the well-publicized issue with video searches, that I won't go into further except to say that I'd expect Etisalat and du to catch on in maybe a month's time or so, and then ban the whole site completely, just like they do with other useful sites like Flickr or YouTube that might contain 'illicit' content but they can't figure out how to filter...

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