Buy WoW Gold

Here's a recession-busting business idea - 'farming' for gold in online games

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By  Mark Sutton Published  March 5, 2009

Here's a recession-busting business idea - 'farming' for gold in online games. Most people will have been spammed at some time or other with offers of WoW Gold, but it turns out that unlike many types of spam, there actually is an industry behind the email, and according to some estimates, its worth $700m per year.

The forumla is straight forward enough - the gold farmers play games, mainly online roleplaying games, and collect items and gold that is then sold for real cash dollars to cash rich/ time poor players in countries like the US.

A report from the Guardian website says that up to 400,000 people may be employed in the industry across Asia, and the sector has even grown so fast that the Chinese government has slapped a 20% tax on it.

While I'm not sure that its exactly the sort of outsourcing that the Middle East should be copying, the overheads are low, and the workers, for the most part unskilled. With a good marketing arm, companies can rake in millions in a year with minimal outlay.

Of course the Guardian comments on the poor pay and conditions that the workers have to suffer, but ten hours a day in front of a monitor isn't that unusual, not to mention that for a lot of young people, the idea of playing games for a living would probably convince them to work a lot more cheaply than they would for other jobs. The only threat to the market would be if too many of your customers themselves lose their jobs and end up cash poor/ time rich themselves. Expect to get spam from Middle East gold farmers before too long.

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