Social networking share

Our latest itp.net spot poll asked which social networks readers used the most

Tags: Facebook IncorporationSocial networkingWeb 2.0
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By  Mark Sutton Published  November 23, 2008

Our latest itp.net spot poll asked which social networks readers used the most. No surprise that the big winner was Facebook, with 57% of votes, although it was perhaps a little bit surprising that other sites ranked so low. Only professional networking site LinkedIn managed to reach double figures, with 13% share, while the others were left with single digit share.

Given the professional nature of the itp.net readership, its no surprise that LinkedIn features highly, especially against the teen-friendly MySpace or Bebo, although we probably should have included Orkut in the poll, despite that site being blocked in the UAE.

While the growth of social networking seems to be slowing somewhat in the US, as the market reaches saturation point, there is still massive growth outside of the region. There are quite a few sites that have taken market share based on language or attracting a specific geographic community, but by and large, it looks increasingly like Facebook has become the global brand on social networking. If Zuckerberg can work out how to monetize the site, he could be well on the way to becoming the next Google.

Some 16% of respondents were yet to take the plunge on social networking - I'd expect that within five years that figure will have fallen a lot lower, although by then you might not recognize the fact that you have signed up for or are participating in a 'social network' - the features are just as likely to have been introduced to business applications, websites, mobile sites and so on that there will be no avoiding it.

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