Blogging along

Our latest itp.net spot poll asked whether or not you were actively blogging

Tags: Social networkingWeb 2.0
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By  Mark Sutton Published  October 29, 2008

Our latest itp.net spot poll asked whether or not you were actively blogging. The results came back with a much higher proportion of positives than perhaps might be expected - 41% of respondents are blogging, whether for work or pleasure, with a further 32% saying they are interested in starting blogging.

Of course, spot polls are far from science - people who are interested in a subject are far more likely to respond to a poll than those that are indifferent to it, but there is definitely an active core of bloggers in the region, writing across a wide range of subjects, and many companies in the IT sector have embraced them as another communications channel.

There's also a growing commercial basis for blogging. In the US, many media channels have switched to blogging rather than using a traditional website. A recent study by Jupiter Research showed that readers found blogs to be more influential in purchasing decisions than recommendations on social networking sites and also a greater tendency to trust advertising on blogs as well (although there's a low level of 'trust' overall on both blogs and social networks) .

When we started this blog, it was intended to allow me as editor of itp.net to cover topics that were a bit outside of our usual remit of Middle East technology, and also perhaps to be a bit more forthright when discussing issues in the industry.

Hopefully you're finding this interesting, useful or just plain kills a few minutes of time at work - but thanks for reading, and do let us know if there's other things you'd like us to be doing with the blog or any suggestions - there's a comments box right down there.

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