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The GSMA, the industry body for mobile operators has launched a new program to drive uptake of mobile broadband, complete with a new brand mark for mobile broadband ready hardware

Tags: GSM AssociationLaptops
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By  Mark Sutton Published  October 1, 2008

The GSMA, the industry body for mobile operators has launched a new program to drive uptake of mobile broadband, complete with a new brand mark for mobile broadband ready hardware.

While I'm all in favour of anything that that sets industry standards, raises user awareness and improves the user experience, do we really have to have yet another sticker stuck on our hardware?

It's bad enough having the virtual desktop littered with crapware icons, without having the outside of every bit of kit plastered with 'Intel inside' or  'Energy Saving' or 'WiMAX ready' or  whatever. Mostly they promote a specification or capability that might make a difference to buying decisions, but once you've bought it, who cares?

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