Intel Developer Forum - now in glorious 3D-o-vision!

It's maybe not what I was expecting as part of a fairly technical keynote address, but the demonstration of Intel and DreamWorks new InTru 3D technology certainly livened up this morning's sessions

Tags: 3DIntel Corporation
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By  Mark Sutton Published  August 20, 2008

It's maybe not what I was expecting as part of a fairly technical keynote address, but the demonstration of Intel and DreamWorks new InTru 3D technology certainly livened up this morning's sessions.

The new 3D technology is essentially pretty much like the old school 3D, complete with glasses, but obviously with the benefit of a lot of clever new technology and DreamWorks' creative spin.

The 3D glasses aren't the cardboard contraptions with red and green lenses of yesteryear - these are not your father's 3D glasses as DreamWorks CEO Jerry Katzenberger pointed out - but rather they are simple plastic frames with polarised lenses. You still have to wear them to get the 3D effect, but they don't have the same kitsch appeal/ make you look like a 1950's teenager.

The technology certainly amps up on the old style 3D. In essence, its no so different - even making people jump when objects seem to fly out of the screen, but there's a much greater depth of field, and its much, much smoother and natural looking, even for the animated clips which were shown.

Viewed from the side the 3D effect could sometimes be a bit blurry, but in cinemas that have been set up to show 3D films that shouldn't be a problem - apparently the secret is to have the screen filling your whole field of vision.

As with any 3D or cinema technology, its going to be a question of how many cinemas will buy into the technology, and are willing to mess about with stocks of the glasses, but with Imax continuing to pull in the viewers, and with two big backers like Intel and DreamWorks, InTru 3D looks likely to grab a share of cinema goers.

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