Focus on service levels prompts Bahrain push

Enterprise vendors and solutions providers have been fixing their sights on Bahrain during the past month as they look to strengthen their presence in a market that offers opportunities for those willing to make the right investment.

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By  Andrew Seymour Published  September 3, 2009

Enterprise vendors and solutions providers have been fixing their sights on Bahrain during the past month as they look to strengthen their presence in a market that offers opportunities for those willing to make the right investment.

With the financial crisis prompting organisations to reassess which markets are key to the development of their businesses, Bahrain has emerged as a territory that warrants greater attention from both the vendor and channel community.

Jordan-based solutions provider STS is one IT supplier that has recognised the need to step up its efforts in Bahrain, opening a local office that is designed to increase its chances of grabbing future projects. Having already established points of presence in the major Gulf markets of Saudi Arabia and the UAE, STS regards Bahrain as the natural next step in its regional expansion strategy.

The company, which specialises in solutions from vendors such as Dell, IBM and Microsoft, expects the facility to strengthen its presence in Bahrain and ensure a high level of service is afforded to existing clients based in the country. Ramzi Zeine, executive chairman at STS, calls the new office a "significant" step forward in the firm's growth plan.

"Establishing a strong presence in Bahrain, STS would be able to provide an assortment of proven solutions to its customers, empowering them to leverage technology for increased productivity and improved profitability," he stated.

STS isn't the only company that is looking to base staff in Bahrain. VoIP services provider Skype Technologies is also understood to have expressed an interest in setting up its Middle East headquarters in the country.

Meanwhile, IT vendors are working to expand their domestic partner networks as they attempt to ensure adequate partner bandwidth is achieved.

Open source software vendor Red Hat has just named Bahrain-based Hilal Computers as an Advanced Business Partner for IT infrastructure - a move that Hilal boss Hardy Koshy insists is a reflection of the reseller's "increased focus" on the local open source community.

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