R&M puts channel through its paces

Cabling provider schools Middle East partners in the sales and delivery techniques needed to survive in the market

Tags: CablePartnerReichle and De-MassariSwitzerlandUnited Arab Emirates
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R&M puts channel through its paces R&M’s new Middle East technical director Andrew Sedman.
By  Andrew Seymour Published  August 24, 2009

Swiss structured cabling outfit R&M has been bringing its partners up to date with its latest technology at a series of dedicated channel training sessions.

The three-day Qualified Partner Programme (QPP) workshops, which have taken place in the UAE, Oman, Saudi Arabia, Kuwait, Egypt and Jordan, were conducted by R&M’s new Middle East technical director Andrew Sedman.

R&M has made a habit of holding the region-wide QPP workshops on an annual basis for the past five years as part of its drive to ensure quality assurance among customers. Its technical certifications cover areas such as installation, planning, distribution, maintenance and sales.

The installation knowledge presented in the seminars is designed to ensure that certified installers are experts in copper and fibre optic installations. During the sessions, the installers subjected the installations to an exemplary quality control, which R&M claims results in long-term quality for which it assumes a 20-year warranty.

R&M has also developed training for IT specialists working at the end user’s premises, which demonstrates how to fully exploit a system’s potential. It also gives the customer an insight into how to patch and document based on Swiss cabling standards.

Channel partners attending the workshops were taught recommended cabling and design practices, as well as project management techniques.

“Our on-the-ground partners in the region have made great in-roads in their respective markets on behalf of R&M and they continue to uphold R&M's solutions philosophy and value the advantages that a pro-active sales approach brings,” stated Sedman.

“As the cabling industry expands, due to the rapid growth of the market, more reliable installation consultants are required to keep up with the fast pace of technology and high standard of training,” he concluded.

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