Vodafone Qatar aims for up to 60% market share

New telecoms player in Gulf state sets ambitious 10-year plan for expansion

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Vodafone Qatar aims for up to 60% market share New telecoms player in Gulf state sets ambitious 10-year plan for expansion.
By  Andy Sambidge Published  August 19, 2009

Vodafone Qatar aims to capture up to 60 percent of the telecom market in the Gulf state over the next 10 years, a senior company official has said.

“We hope that by 2019 Vodafone Qatar will have acquired 40-60 percent market share as we will be offering quality product and a great distribution system nationwide,” director, Consumer Business Unit, Vodafone Qatar, Daniel Horan, told Qatar Tribune.

He said Vodafone Qatar had partnered with 10 leading companies to open around 100 more distribution outlets by next week.

“Next week, we will have 100 more sales outlets in addition to the 26 already existing to take the number of distribution outlets to 126 in the country,” Horan told the paper.

He said the company was aiming to further increase the number of sales outlets to 1,500 by the end of this year.

Elaborating further on the market strategies, Horan said Vodafone Qatar would be introducing the prepaid services by September this year.

“Very soon Vodafone Qatar will be announcing a major initiative for customer services and this will set new industry benchmarks in this segment,” Horan added, referring to the recent launch of Customer Charter by rivals Qtel.

He said the new announcement by Vodafone would push Qtel further into customer service.

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