Canon channel to play a role in e-waste push

Canon to leverage channel partners for regionwide end-of-life recycling campaign for consumer products, signs deal with waste management specialist EnviroServe

Tags: AllianceCanon IncorporationE-wasteUnited Arab Emirates
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Canon channel to play a role in e-waste push Tie-up is designed to ensure the proper destruction and recycling of ‘end of life’ Canon consumer electronic products.
By  Andrew Seymour Published  August 16, 2009

Canon intends to lean on its network of channel partners across the region to ensure that its consumer electronics goods are properly recycled when they reach the end of their life following a partnership with environmental waste management specialist EnviroServe.

The tie-up is designed to ensure the proper destruction and recycling of ‘end of life’ Canon consumer electronic products and service parts through the company’s extensive network of Middle East channel partners.

According to the digital camera and printer specialist, the arrangement signals the first phase of a wide-scale regional programme to tackle the issue of e-waste in the Middle East.

“Rapid technology change in recent years has resulted in a fast-growing surplus of electronic waste around the globe,” said Bertil Widmark, managing director at Canon Middle East.

“E-waste is significantly different from industrially-generated hazardous wastes in that almost every individual, institution and business generates it; therefore addressing this issue is a key priority for Canon. Our partnership with EnviroServe is part of our ongoing environmental commitment and reiterates our efforts to maximise resource efficiency and contribute to a society that practices sustainable development,” added Widmark.

As part of the agreement, EnviroServe’s e-waste recycling division ‘EnviroFone’ will facilitate the collection of finished electronic products,and service parts before segregating the different components and sending them to a recycling plant where they will be melted and turned into materials for re-use.

Canon claims it has an “impressive” track record of persuading customers to take the environmental option having recycled 190,000 tons of toner cartridges globally in the past two decades. It also professes to be the only company that has produced a range of green calculators made from recycled material.

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