Slow websites could cost UAE businesses billions

Businesses will improve their returns if websites are quick and responsive - expert

Tags: InvestmentOnline AssociatesUnited Arab Emirates
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Slow websites could cost UAE businesses billions Businesses will improve their returns if websites are quick and responsive - expert.
By  Elsa Baxter Published  August 16, 2009

Slow and expensive internet connections are costing UAE businesses billions of dollars in lost opportunities, a locally-based UK web consultancy has said.

Internet users will abandon websites that are slow to load or respond to their clicks - known as ‘bailout behaviour' - Fahed Bizzari, CEO and founder of Online Associates.

Site speed optimisation can help businesses improve their return on investments, something which is especially important for UAE firms that have the added problem of slow and expensive internet speeds compared to those in the UK or Japan.

"When confronted with a slow website, users take the easy route and simply abandon it," said Bizzari. "This process, referred to as ‘bailout behaviour', is a clear indication that a website is failing to fulfill its objectives.

"Research shows that bailout behaviour costs website owners billions of dollars each year in lost opportunities."

Bizzari said developers should not sacrifice image quality to speed up websites because this also creates negative perceptions among internet users.

"Optimising for speed should be second nature for any developer, and website owners should insist that such optimisation is part of their project specifications," he said.

2796 days ago
Salman gg

Great! im paying 550 AED for 16mb connection with Du, and for the past 10 days its slow as hell. what a disgrace!

2971 days ago
Slimon

Internet in Dubai is an embarassment. People here seem to have no idea about what's possible with a fast internet connection. When I tried to get my 8Mbps connection from Du they told me that 512kbps was plenty fast enough, it took me half an hour to convince them to sell me the faster package. An average speed of about 1.5Mbps is appalling. The connection available for educational establishments is embarassing and students in the UAE are at a serious disadvantage. Most schools share a 2Mbps line between ALL their pupils. It's a joke.

3039 days ago
Ahmed

This place aims for superlatives but having the most expensive internet in the world isn't something to be proud of. It's not only a major headache for businesses to feasibly function online, it is a huge cost for the average user to bear. There is no excuse for this since much of the third world has better internet facilities at a tenth of the cost today. Don't forget, there are significant economic benefits to be derived from reasonable internet facilities. PR spin isn't going to fix this. Someone is sleeping behind the wheel.

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