Nokia takes over after-sales support

Handset giant Nokia is reclaiming control of after-sales support in the UAE by dropping its authorised service partners in favour of a new set-up that it will manage directly

Tags: Nokia Middle East and AfricaPartnerUnited Arab Emirates
  • E-Mail
Nokia takes over after-sales support Nokia has reorganised its after-sales service strategy in a move that it claims will result in higher customer satisfaction.
By  Andrew Seymour Published  August 8, 2009

Handset giant Nokia is reclaiming control of after-sales support in the UAE by dropping its authorised service partners in favour of a new set-up that it will manage directly.

The vendor has launched a series of ‘Nokia Care Centres’ after undertaking a strategy to streamline its business and centralise after-sales activities.

After-sales services were previously conducted by a number of authorised service partners, which were selling and repairing multiple mobile brands.

Nokia says the overhaul brings the UAE in line with Europe and other global markets where it has already implemented the model. More Middle East markets are expected to follow suit over time.

The vendor believes that replacing the channel with its own resources will improve both the efficiency of the services offered and overall customer satisfaction.

"As part of the growth strategy in the Middle East, we have been investing in the care service and improving its structure to better serve our consumers,” stated Najib Abi-Abdallah, head of care for the lower Gulf at Nokia.

“The launch of Nokia Care in the UAE supports Nokia's expansion from being a mobile device manufacturer to a services company that seeks to come closer to its consumers and directly interact with them in a unique Nokia environment," added Abi-Abdallah.

Nokia has so far opened four Care Centres in the UAE — two in Dubai and one each in Abu Dhabi and Sharjah — with more locations to follow.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code