Printer vendor predicts single-function slump

Brother Gulf has predicted fewer opportunities for resellers dealing in single-function printers as a result of form factor changes taking place within the sector

Tags: Brother International Corporation GulfMultifunction printersUnited Arab Emirates
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Printer vendor predicts single-function slump Brother's Shinji Tada expects the single-function printer market to decline in the Middle East.
By  Andrew Seymour Published  August 5, 2009

Brother Gulf has predicted fewer opportunities for resellers dealing in single-function printers as a result of form factor changes taking place within the sector.

The company claims that growing uptake of multifunctional centres (MFCs) — or MFPs as they are more commonly known — will result in 40% to 50% of single-function printers being ditched by Middle East organisations within the next three years.

“Multifunction centres are taking over a lion’s share of single function printers and copiers in the Middle East region, as many end-users prefer to consolidate their hardware and save valuable floor space in their workplaces,” explained Shinji Tada, managing director at Brother International Corporation Gulf.

“With so many organisations recognising the merits in acquiring MFCs, we are expecting the demand to continually rise, thereby putting pressure on developing devices that are in touch with the requirements of today’s office environment,” he added.

Brother says it has recently unveiled 11 new inkjet MFCs targeting the home, SOHO and SMB segments in the UAE.

A recent study on the regional printer market by IDC Middle East suggests a rapid decline in prices is one of the key factors driving MFP sales at the expense of single-function copier and printer purchases, as well as an increase in end-user awareness about integrated models.

IDC first quarter data reveals that HP is the runaway leader in the Middle East MFP inkjet market with more than 70% share, followed by Epson and Canon. HP also occupies pole position in the regional MFP laser market, ahead of Canon and Samsung.

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