APC joins grey market crusade

APC by Schneider Electric has backed industry efforts to address grey market activity and counterfeiting by signing up as a member of The Alliance for Gray Market and Counterfeit Abatement (AGMA)

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APC joins grey market crusade Counterfeit and grey market trade costs the IT industry more than US$40 billion a year.
By  Andrew Seymour Published  August 5, 2009

Power systems vendor APC by Schneider Electric has backed industry efforts to address grey market activity and counterfeiting by signing up as a member of The Alliance for Gray Market and Counterfeit Abatement (AGMA).

As a subscriber to the global non-profit group, APC will gain access to collaborative programmes and practices that address parallel importing and counterfeiting in the IT channel.

“APC by Schneider Electric is pleased to join AGMA to share best practices in the detection, monitoring and prevention of grey and counterfeit products, which will help us to improve customer satisfaction,” stated Scott Olsen, director of global price management at APC.

APC joins vendors such as HP, Cisco, HGST and Juniper in belonging to AGMA, which last month held a conference to debate ways that members can prevent product diversion and implement export controls that reduce exposure to the grey market.

Ram Manchi, AGMA president, said the meeting highlighted the challenges that the IT industry faces: “By continuing to raise awareness of these issues and share and develop best practices to combat them, we hope to eventually make engaging in these activities more difficult, undesirable and unprofitable for the perpetrators.”

Research carried out by KPMG several years ago revealed that IT manufacturers were losing up to US$5 billion in potential profits as a result of annual grey market sales worth US$40 billion.

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