ADMC signs video games deal with US developer

UPDATE 1: Abu Dhabi Media Company enters JV with California based Gazillion

Tags: Abu Dhabi Media CompanyAllianceGamesGazillion EntertainmentJoint ventureUnited Arab Emirates
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ADMC signs video games deal with US developer Abu Dhabi Media Company has entered into a 50-50 joint venture with Gazillion Entertainment.
By  Andy Sambidge Published  August 4, 2009

A UAE-based media company has signed a deal with a US video game developer to create online games for the Arab world, it was announced on Tuesday.

State-owned Abu Dhabi Media Company has entered into a 50-50 joint venture with Gazillion Entertainment, with plans to build an online gaming studio in the UAE capital.

The first game from the new studio in Abu Dhabi will be the development of an Arabic language multiplayer game, based on the popular character Majid.

Financial terms of Tuesday's deal were not disclosed.

The new company will be an incubator for the nation's young talent and create employment in the technology sector, as well as the birth of innovation in Arabic gaming for the region, the company said.

"With the joint venture with Gazillion our company is charting new growth in the creation of digital media content and technologies, which champions Abu Dhabi's sustainable development vision and transformation into a global digital media hub", said Mohamed Khalaf Al Mazrouei, chairman of ADMC.

Gazillion specialises in so-called "massively multiplayer" online games, which let thousands of players interact over the internet simultaneously.

The California-based company agreed in March to produce online games featuring Marvel Entertainment superheroes such as Spider-Man and the Incredible Hulk.

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