Jacky’s takes to the web to boost sales

IT retailer Jacky’s Electronics is embracing the online medium by using social networking and micro-blogging sites Twitter and Facebook to drum up business

Tags: Jacky's ElectronicsSocial networkingUnited Arab Emirates
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Jacky’s takes to the web to boost sales Ashish Panjabi, COO at Jacky’s. (ITP Images)
By  Andrew Seymour Published  July 29, 2009

IT retailer Jacky’s Electronics is embracing the online medium by using social networking and micro-blogging sites Twitter and Facebook to drum up business.

The UAE-based outfit believes the popular communication tools are an ideal way to alert customers about daily offers and promotions, and keep them updated on developments at its stores.

Jacky’s intends to host a part sale at its Mall of the Emirates showroom during the next three weeks and has promised customers who sign up to its @jackysuae Twitter feed that they will be the first to learn of any special offers.

It is also using its ‘fan page’ on Facebook to interact with customers and detail future events, such as a second sale that it is planning prior to its relocation to the Metrolink area of the Mall of the Emirates in September.

Ashish Panjabi, COO at Jacky’s, suggests the channel should make more use of social networking tools as they provide a great way to connect with customers.

“At Jacky’s, our customers has always been our priority and we have to constantly think of ways to personally associate with them,” he stated. “Through our Facebook and Twitter accounts we are able to directly target and relate with people updating them of the latest products in the market, best promotions and even give them online customer service. We hope to connect with and hear from all our customers online.”

Jacky’s has operated in the UAE retail market for more than 20 years and now boasts 14 outlets.

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