Market milestone for Bluebell boss

Boss of Bluebell Computers has clearly mastered the art of survival after celebrating his 26th year in the market just recently

Tags: Blue Bell ComputersComputer Street DubaiDesktopsUnited Arab Emirates
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Market milestone for Bluebell boss Tarun Nandi is one of the longest-serving members of the Dubai channel community. (ITP Images)
By  Andrew Seymour Published  July 28, 2009

The durability of some IT traders in the Dubai channel might be up for debate, but the boss of Bluebell Computers has clearly mastered the art of survival after celebrating his 26th year in the market just recently.

Tarun Nandi, who also runs Beverley Hills Computers, received congratulatory messages from a number of fellow traders for the remarkable achievement.

Nandi was among the first five traders to set up operations back in 1983, just as the Middle East IT industry was getting started. Since then, Bluebell and Beverley Hills have developed a broad base of customers in the Middle East, CIS, Asia and Africa regions, specialising in PCs, printers and accessories from brands such as HP, Canon, LG and APC.

Nandi can recall attending the opening of the first IT showroom by Micro Computer Centre on Khalid Bin Waleed Road — which now houses more than 500 traders and re-exporters — and lays claim to selling the second laser jet and first inkjet printers in the market.

Interestingly, he reckons the market has turned full circle when it comes to the type of products being sold and distributed by resellers in Computer Street.

“I started out selling the branded product lines and at that time a lot of the market was unbranded,” he explained. “That situation has now changed, most of the market is selling branded products, which is a good thing.”

While recent cases of traders defaulting on debts have raised question marks over the stability of the Dubai channel, Nandi remains optimistic about the future of the market.

“Dubai traders will survive because they do not operate on the big scale that you see in other countries — their exposure, or even their expenses, is much lower than other markets,” he said. “Okay, a very small percentage of companies are going to disappear or close, but otherwise the market is very strong.”

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