Baidu net alliance

Microsoft has announced an alliance with Chinese Internet search firm Baidu in a bid to expand its search business in the country

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By  Administrator Published  December 29, 2006

Microsoft has announced an alliance with Chinese Internet search firm Baidu in a bid to expand its search business in the country.

Links from Baidu will now be incorporated in Microsoft's own Chinese websites which include MSN China, and Windows Live as well as partners such as China Telecom. Income from clicks on the links will be shared between Microsoft and Baidu, according to a report on Vnunet.com. Financial terms of the deal were not revealed.

“China is one of our most important markets. The strategic alliance with Baidu will help us provide new opportunities for advisers, which will further enhance our search business in China,” a Microsoft China executive said, according to the Vnunet report.

Baidu has an estimated 50%-70% share of the Chinese internet search market.

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