IT companies, BI vendors and others seem happy to persist with the 'black box' myth of BI and Analytics. Getting valuable insight into your data does not automatically require huge cost, massive IT projects nor expert users. It can be a tool, like normal desktop business applications, that is used as easy as Word processing Spreadsheets or e-mail. The more advanced vendors know this and are bringing BI/BA and Insight to all business users, big or small and to all corners of a business.
Russell Henley, Director International Strategic Channels, TIBCO Spotfire
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