SIT strides into Kuwait with local office

It is the fourth office that the company has in the region after the UAE, Saudi Arabia and Jordan.

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By  Andrew Seymour Published  June 9, 2009

Mobility specialist SIT Distribution is vowing to provide greater levels of support to the Kuwaiti retail channel after opening a local office in the country. It is the fourth office that the company has in the region after the UAE, Saudi Arabia and Jordan.

SIT, which is best known as an HTC distributor but offers a variety of mobile devices from multiple brands, says the office contains sales and technical functions, and is headed by Nadia Adnan.

“The entity is completely operational and we will gradually build on that moving forward,” explained Adnan Al-Falah, chairman at SIT. “We are currently debating whether to have a fully-fledged service operation there but that will probably be the route we go. It will mean the rest of the services that we do here, such as promoters and merchandisers, will be available in Kuwait.”

SIT, which was previously known as Source IT until two years ago, offers logistics coverage across the entire Middle East courtesy of a tie-up with Aramex. It has access to many of the region’s top IT and handset retailers, providing a range of customisation services in addition to product fulfilment.

Al-Falah insists that establishing an office in Kuwait will allow SIT to pay even more attention to retailers. “There will be local stock available for short-time deliveries and also small quantity deliveries, and we will be doing activities with different retailers on different product lines,” he said.

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