Fujitsu launch new systems

New Primergy blade server systems launch aims to give Fujitsu 10% of the total server market share by 2012

Tags: Blade serverFujitsu Technology Solutions - GermanyPrimergyUnited Kingdom
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Fujitsu launch new systems The Middle East is very certainly one of our important growth areas. - Jans-Peter Seick, senior vice president of the x86 technology solutions portfolio at Fujitsu Technology Solutions.
By  Sean Robson Published  June 7, 2009 Network Middle East Logo

Fujitsu Technology Solutions unveiled its Primergy BX900 blade server system in London recently. The BX900 is being marketed as the ‘Dynamic Cube' which promotes the power and cooling, virtualisation, redundancy and scalability features of the server.

Inside the BX900 is housing for up to 18 server blades, 8 connection blades, 6 power supply units and 2 management boards in a 10U chassis. The blades themselves run on Intel Xeon 5500 processors. Up to four of the BX900 enclosures can be stacked together in a common management and input/output administrative domain.

The launch follows on from Fujitsu's announcement in March that it was aiming to dramatically increase the company's global market share from the existing 4% to an ambitious 7% by 2010. During the BX900 launch, Jans-Peter Seick, senior vice president of the x86 technology solutions portfolio at Fujitsu Technology Solutions, confirmed that Fujitsu is further increasing this target to 10% global market share by 2012.

"The target we have set ourselves to reach the 10% is 2012, so it's a four year strategy, we are looking forward and going forward," said Seick.

Primergy BX900s will be shipping globally at the end of May, including to the Middle East, with the units already being previewed to system integrators and value-added resellers in the region.

"The Middle East is very certainly one of our important growth areas, one of the examples that demonstrate this is we have recently increased our geographical scope. Fujitsu Technology Solutions is now responsible for serving the Indian market as well, we have acquired the Fujitsu India limited organisation just a few weeks ago and they are also now integrated into our Middle East sales organisation," explained Seick.

"I still strongly believe that a Japanese-German vendor does have a much better position to provide technology for [the Middle East] than American vendors do. We had this belief in the past, now with an even stronger corporation we will continue this way," added Seick.

Fujitsu originally teamed up with Siemens in 1999, when the pair formed an entirely new company - to be known as Fujitsu-Siemens - which was a joint-venture that both parent organisations had a 50% stake in. The offshoot has now been brought back into the Fujitsu fold, with the Japanese-based company writing a cheque worth US $611 million to Siemens for their share of the offspring the duo created more than ten years ago. The sale was announced in November 2008 and was finally closed in March.

This has had a positive knock on effect for the region. "Fujitsu services has a very strong presence in EMEA with I think approximately 20,000 people and so for the first time we have a strong services arm within Fujitsu," said Chandan Mehta, product manager at Fujitsu Technology Solutions.

Mehta is extremely upbeat regarding the forecast for the Middle East. "We are seeing growth in the Middle East, some areas are not growing as well as we would like but then countries like KSA and Qatar more than make up for the countries which lag behind," said Mehta.

An area in which Fujitsu believes it will continue to gain share and continue to grow is the virtualisation space. "Virtualisation has been around for quite some time and we have a lot of experience in it and especially on our Solaris side of things. There is definitely interest and increasing adoption," explained Mehta.

Fujitsu Technology Services has around 50 people in the region while the services employees approximately 200 people in the same areas. Mehta explains that both teams are now pursuing a joint delivery of products and services in order to continue the growth potential.

"The focus from our side is to establish ourselves along with the strong services arm and that is the area in which we are definitely investing. While you may not see high profile CEO visits we really do work the traditional way in terms of investing and with our portfolio and services," concluded Mehta.

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