Brother ties up with Toshiba office products distributor in KSA

Arabian Business Machines Company (ABM) Olayan signed as distributor for Brother printers

Tags: Arabian Business Machines CompanyBrother International Corporation GulfSaudi Arabia
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By  Andrew Seymour Published  June 2, 2009

Printer vendor Brother Gulf has appointed Arabian Business Machines Company (ABM) Olayan as a distribution partner in Saudi Arabia.

The move is a coup for Brother given Riyadh-based ABM’s long association with rival Toshiba for the local distribution of office automation products.

Brother insists it is keen to exploit ABM Olayan’s “extensive reach” across Saudi Arabia, as it looks to take a cut of a Saudi IT market that it claims will be worth US$5.6 billion in the next four years.

“We were deeply impressed with their track record, and we are looking forward to a fruitful collaboration with them in the coming years,” said Shinji Tada, managing director at Brother International Corporation Group.

Wael Fulayhan, general manager at ABM Olayan, says the partnership with Brother strengthens its office automation portfolio: “We are confident that this partnership will not only drive the reach of Brother products, but largely benefit the SMB and enterprise community in the Kingdom as well.”

Brother is looking to impress Saudi customers with its new range of affordable wireless network-ready devices and has announced plans to launch an online marketing campaign to boost brand awareness.

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