Get to know - Audai Altaie

Audai Altaie has been plying his trade in the competitive world of regional office automation for 10 years now. We thought it was about time to get to know the Canon Middle East executive in more detail...

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Get to know - Audai Altaie Audai Altaie, Senior Product Manager, Canon Middle East.
By  Andrew Seymour Published  May 22, 2009 Channel Middle East Logo

What's your career history in the industry to date?
I have two bachelors degrees, one as a biomedical engineer and one as an electrical engineer. I also have an MBA in marketing management. In addition to that, I am a certified wireless engineer, qualifying in the US. I came to Dubai because I missed my Middle East heritage and also wanted to be close to my family.

What are your top channel tips for the next 12 months?
The business tip that I would like to give to my fellow colleagues and industry peers is that they have to make sure they are taking the right decision in these hard economic times that we are facing. They must really know the market and act accordingly to make the right business deals. It is the best time right now to make wise and bold decisions. Do not take risks, only well- calculated decisions.

How do you relax outside of the work environment?
I enjoy going to the gym and working out. I also like to play basketball, take part in martial arts and, of course, it is very important to me to spend my spare time with my family and friends.

What do you enjoy most about working in the Middle East IT market?
The fact that there is a lot of expertise from around the world here. You gain a lot and improve yourself by learning from this. Plus, there's a lot of healthy challenges that mean you can shine through with your success.

What is the most valuable business lesson you've learnt?
I am a firm believer in self-confidence. I also believe that if you have the right amount of knowledge and experience, and do your homework carefully and correctly, things should work out as you planned. Sometimes you just have to say, ‘go for it!' Also, it is always very important that you trust your own judgement. You should have the confidence to believe that you often know better. After all, if you do not trust your own judgement then why should, would or even could anyone else trust your judgement?

What do you dislike most about working in the Middle East IT market?
It is a price-driven, rather than technology-driven, market. The parallel market can ruin price control and bring cut-throat competition. Lots of hard work and good companies can go to ruin due to this.

Which individual in the IT industry do you most admire?
It would have to be Larry Page. He was Google's founding CEO and grew the company to more than 200 employees and profitability before moving into his role as president of products in April 2001.

How would you describe your management style?
I let employees take part in the decision-making. Everything is agreed by a majority. I like a communicative environment.

What is the best deal you have ever closed?
It was winning the biggest tender for document scanners in the history of the Canon corporation.

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